Choose Travel Digital for advertising!
We are pleased to announce that during the last two months three new screens have been added to our Travel Digital network! Read below where the screens are located and what are the benefits of this product.
Travel Digital network in Estonia
The map above visualizes our entire Travel Digital network. Such digital screens are represented in
- Tallinn
- Tartu
- Rakvere
- Jõhvi
- Narva
During the last two months, screens measuring 1.43 x 0.81 m were added to Tartu bus station and Narva and Tartu railway stations.
Tartu bus station - on the side of soola street
Tartu railway station
Similar to the previous location, the railway station is a place where a large number of people move during the day. Therefore, we have installed the Travel Digital screen in the most active place - in the area between the front door and the cash register.
Narva railway station
Since it is the third largest city in Estonia, there is a lot of movement at the railway station every day. There are those who get off the train and wait for the train to arrive at the station. So the screen is visible to everyone!
Why choose Travel Digital to deliver the campaign message?
- Location: Screens are located in places where people are in constant motion, such as bus and train stations.
- Wide spectrum: it is possible to stand out on Travel Digital’s screens in Tallinn, Tartu, Rakvere, Jõhvi and Narva.
- Novelty and flexibility: digital advertising spaces are known for their modernity. There are more opportunities for creativity when planning a campaign, and you can also use a moving image.
- Number of screens: In the Viru center bus terminal, you can catch the eye on as many as 9 screens! In total, there is 21 Travel Digital screens!
Static advertising can only convey a single message or a small part of a narrative. But, with DOOH marketing, you become a storyteller that can take your customers on a journey. One display could relate to a consumer problem, with the next slide coming seconds later to explain how your product can help.
You could include a video demonstration of how to use your goods and then tell consumers how they can make a purchase. This is a powerful method of guiding consumers through the customer journey. You have control to explain precisely why they should buy from your company.
In 2023, Elron trains made 7.83 million journeys.
Since the beginning of 2024, more than 1.2 million passengers have travelled by train, an increase of 7% compared to the same period in 2023.
“Elron’s transport volumes will start to increase with the arrival of new trains between 2024 and 2027, when the fleet will grow from 38 to 54 trains.”
The fastest growing routes (2022):
Tallinn – Tartu express 726 364 passengers (+44%)
Tallinn – Tartu 489 273 passengers (+35%)
Tallinn – Viljandi express 66 276 passengers (+32%)
Tallinn – Narva express 139 118 passengers (+31%)
Tallinn – Narva 456 684 passengers (+28%)
Data based on articles published by Elron (11.06.2023, 10.03.2024)
You can get more information about the new product and its booking from our project managers:
Fred Nagelmann +372 555 62200, fred.nagelmann@clearchannel.ee
Rauno Pärna +372 585 86059, rauno.parna@clearchannel.ee
Source: https://www.clearchannel.co.uk/latest/dooh-advertising-explained-what-are-the-benefits
